You know the excitement you get when your phone buzzes and it's a text message only to be let down when it's someone trying to sell you something? It’s annoying, but the point is: you read it! Text marketing is the newest way to get in front of your customers--yes, even more so than social media. In the past, it was financially out of reach for most small businesses. 

What is text marketing? It’s just that--a way of marketing through the use of text messages. The average person looks at their phone 85 times per day...85!!! Imagine getting your product or service right into someone’s phone, instantly grabbing their attention. It’s a lot less crowded in someone’s text messages as opposed to on social media. Typically, you are competing with larger businesses on social media platforms with humongous budgets when using paid ads. Text marketing levels the playing field.

It has become much more affordable with some companies offering plans...